Adi Simon - Product Designer & Researcher

Hi, I'm Adi.

I'm a Product Designer, a Researcher, and a Design Manager who's spent years untangling the messy roots of complex enterprise systems across domains like healthcare, cybersecurity, automation, and network management.

And yes, I'm also a proud plant hugger.

MDI Health • Head of Product Design

A data-driven platform optimizing medication management for polypharmacy patients

Driving product innovation and user-centric design across complex medical systems. Leading cross-functional teams to apply UX methodologies, conduct user research, and advocate for inclusive, human-centered experiences. Helping shape product strategy by championing user needs and aligning design efforts with business goals.

My work helps create products that improve clinical workflows and support better decision-making for medical professionals.

Aidoc • Clinical AI

Supporting radiologists through medical image analysis

Desktop and mobile application design, with focus
on applying accessibility standards to support users with color blindness.

Palo Alto Networks • Magnifier

A cyber-security behavioral analytic tool detecting network anomalies

A system redesign to enhance usefulness
and usability based on user needs.

BMC • Workload Change Manager

A collaboration portal simplifying workflow creation between engineering and operations

A system redesign to boost engineering team productivity and drive adoption.

BMC • Site Standard

Defining and enforcing property syntax in automation workflows

A new UX concept for enhancing the users' capabilities to create job's attributes syntax.

Other projects

How much data is enough? On making information accessible for the sake of establishing trust in medical systems

A presentation I gave as part of UXILive Com.Plex 2023 conference

Zuzu -Developing Civic Engagement among Young Adults in Israel 2023

My final project as part of my M.Des studies, at Bezalel Academy of Art & Design, Jerusalem

BYSG Mobility Project

A collaboration of Bezalel Academy of Art and Design and U-Tokyo DLX Design Lab. I took part in a research project in Tokyo, focusing on introducing swarm intelligence to improve individuals' experiences in overwhelming, crowded mobility arenas.